Google Ad Words-Neraton Land


Information

		Neraton Service
		IT sales and service
		Search engine
		A search engine is an information retrieval system
		Google AdSense
		AdSense is an ad serving program run by Google.
		Google Adwrods
		AdWords is Google's flagship advertising product, and main source of revenue.
		Affiliate
		An affiliate is a commercial entity with a relationship with a peer or a larger entity.
		Hosting
		A web hosting service is a type of Internet hosting service that allows individuals and organizations to provide their own websites accessible via the World Wide Web.
		Computer
		A computer is a machine for manipulating data according to a list of instructions.
		Money
		Economics offers various definitions for money
		Travel
		Tourism is travel for predominantly recreational or leisure purposes
		Hotel
		A hotel is an establishment that provides paid lodging, usually on a short-term basis.
		Restaurant
		A restaurant is an establishment that serves prepared food
		Real estate
		Real estate or immovable property is a legal term
		Airplane
		Airplane and Aeroplane redirect here.
		Ship
		A ship is a large watercraft capable of deep water navigation.
		Train
		In rail transport, a train consists of rail vehicles that move along guides to transport freight
		Car
		An automobile is a wheeled passenger vehicle
		Motorbike
		A motorcycle or motorbike is a single-track, two-wheeled motor vehicle powered by an engine.
		Online shopping
		Online shopping is the process consumers go through to purchase products or services over the Internet.
		Jewelry
		Estate jewelry, also known as vintage jewelry
		School
		This article is about institutions for learning. For the concept of schooling
		Market
		A market is a social arrangement that allows buyers and sellers to discover information
		Wine
		This article is about the alcoholic beverage.
		Food
		Food is any substance, usually composed primarily
		The world
		The World is a name for the planet Earth seen from a human point of view
		Finance
		Finance studies and addresses the ways in which individuals, businesses
		Photograph
		A photograph (often shortened to photo) is an image created
		Jobs
		In computing a job is a term used to refer to a single instance of a program.
		Stock market
		A stock market is a market for the trading of company stock

Advertisers specify the words that should trigger their ads and the maximum amount they are willing to pay per click. When a user searches Google's search engine on www.google.com, ads for relevant words are shown as "sponsored link" on the right side of the screen, and sometimes above the main search results. The ordering of the paid listings depends on other advertisers' bids (pay for placement P4P) and the "quality score" of all ads shown for a given search. The quality score is calculated by historical click-through rates and the relevance of an advertiser's ad text, keyword, and landing page to the search, as determined by Google. The quality score is also used by Google to set the minimum bids for an advertiser's keywords. The auction mechanism that determines the order of the ads has been called a "generalized second price" auction. It is a variation of the Vickrey auction.


AdWords is Google's flagship advertising product, and main source of revenue. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.